Tuesday, January 13, 2009

The magic of thinking small

I highly recommend an old book by a Dr Schwartz called "The Magic of Thinking Big". It's a wonderful book that I recently had the opportunity to read again while I was away on a temporary assignment. While away on this assignment, I also had the opportunity to work with some wonderful individuals including one young man who was proficient with an iPhone.

Over a dinner conversation where we were discussing application development, he mentioned how one person created a Bejeweled knock-off for the iPhone, sold it for $.99 a pop and made $250K in about 6 months. Not bad. He thought that perhaps developing my flashcard application for the iPhone might not be a bad strategy.

Perhaps it wouldn't be. I have had reason to pause and contemplate - What is the one main selling feature of my application that sets it apart from all other flashcard applications? There are numerous things which set my application apart from others in its full glory, but when the application is pared down, there is one feature that distinguishes it from other flashcard applications - the ability to associate multiple responses with a cue. I've wondered if it was a distinction people would be willing to pay for. There is really only one way to know for sure, so my current efforts involve refining the application to a bare-bones version for the iPhone that provides the unique benefit of poly-sided cards. I know there are some distinct areas of studies that would definitely benefit from such an application. From there I can add features and build towards the ultimate application that I envision.

Start small. Baby steps.

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